Malcolm Gladwell’s Google talk about the EICD Influence (Elite Institutional Cognitive Disorder) in 2013 remains relevant as students begin their high school and college journeys. Taking the time to find the right college fit rather than simply choosing a “brand name” can make all the difference for students today when weighing out college choices. Take a listen to understand why “relative position” matters more than “absolute position” to a successful post-secondary experience.
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